Search Optimisation
Working on website content, keywords, internal links, backlinks and other SEO activities.
Rakshana
SEO, Content & Paid CampaignsRA
Digital Marketing ExecutiveEther Infotech, Coimbatore
Professional Profile
Rakshana works across digital marketing activities that support Ether Infotech's online presence and audience engagement. The role covers SEO, content, Google Business Profile, social media and digital advertising, with a focus on creating useful content and improving online visibility.
Core Expertise
SEO
Content Marketing
Keyword Research
Local SEO
Social Media
Google Ads
Meta Ads
Analytics
RA
Contribution at Ether Infotech
- Supports on-page and off-page SEO
- Conducts keyword research
- Creates website and blog content
- Manages Google Business Profile activities
- Supports social media marketing
- Works on Google Ads and Meta Ads
- Builds relevant backlinks
- Monitors search and campaign performance
Key Responsibilities
Content Development
Creating useful website pages, blogs, articles and social media content.
Local Search
Supporting Google Business Profile and local search visibility.
Social Media
Planning and creating content for platforms such as Instagram and Facebook.
Digital Advertising
Supporting Google Ads and Meta Ads campaigns and reviewing campaign performance.
Performance Monitoring
Reviewing search and marketing data to identify opportunities for improvement.
Professional Approach
Focused on creating useful content, improving online visibility and using practical digital marketing strategies to reach the right audience.